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The Teach English for Business Certificate course

This course covers key concepts, techniques and materials to prepare experienced teachers of English language to transfer their skills to teaching English for business. It includes:
  • the approaches and techniques needed to deal with specific business activities— telephoning, meetings, negotiations and presentations, written communications
  • the relationship of the trainer to the client, group dynamics and ways of interacting to provide constructive feedback and supportive instruction
  • the linguistic component of courses with emphasis on cross-cultural awareness and the social elements of business English training
  • preparing and evaluating materials
  • the needs of one-to-one students
  • business terminology

Certification and status of the course

Teachers who successfully complete a course receive an ACTDEC certificate and a detailed report from their tutor. However, for those who would like an additional external certificate we recommend that they take the London Chamber of Commerce and Industry Examination Board’s (LCCIEB) Further Certificate for Teachers of Business English (FTBE) examination. This is a two-and-a-half-hour written examination that can be taken on demand at any of the LCCIEB’s centres worldwide. The course will prepare you take this examination and to obtain further recognition of your competence.

Sample TBE/ACTDEC Certificate

certificate"

Eligibility

Courses are open to English language teachers who have obtained a basic qualification in general English language teaching. Our courses are based on the assumption that the trainees are already familiar with general English teaching principles and methodology. The course is validated by ACTDEC as an add-on to the distance-learning TESOL courses offered by Training Link Online. New entrants to English language teaching wishing to specialize in business English can, therefore, complete their initial training with the appropriate TESOL course and then follow the TBE course.

Native and non-native speakers of English are eligible but non-native speakers must have a level of English that enables them to perform with credibility as language teachers.

Fees

The fee for the course is GB£230. This includes a non-refundable registration fee GB£30. The registration fee is required to enable us to make an initial assessment of each trainee who completes the first assignment. If, in the opinion of the tutor and academic director, a trainee does not demonstrate sufficient awareness of general English language teaching principles or does not have an acceptable level of English, he or she will be asked to leave the course and the balance of the fee will be refunded. The fee does not include the cost of LCCIEB examinations.

Competencies

The folllowing competencies are covered either directly or indirectly in the course:

1) Identify differences in motivation and attitudes between general English students and business English students.
2) Be aware of main learning styles
3) Identify key qualities needed by business English trainers
4) Improve knowledge of the business world
5) Identify desirable features of a business English training room
6) Know how gather the information needed to plan a course
7) Know how to relate language items to practice activities 8) Understand the significance of intercultural awareness
9) Know how to raise clients' awareness of their own culture
10) Can help clients understand the implications of working with people from different cultures
11) Understand the elements that combine to make communication effective
12) Can evaluate published material in the light of the needs of clients
13) Can select appropriate authentic material
14) Can devise suitable materials
15) Can use the Internet for both materials and as means of giving clients support before, during and after their course
16) Can adopt appropriate styles of teaching
17) Can integrate reading, writing and oral practice
18) Can set up preparation, practice and feedback stages of a session
19) Can adapt activities for one-to-one students
20) Understand how the issues concerning vocabulary are different for business English students from learners of general English
21) Have a good grasp of the techniques needed to help clients acquire new vocabulary
22) Can advise clients on how to organise their learning and continue to acquire new vocabulary after their course
23) Can help clients devise various learning and compensation strategies that will help them gain confidence
24) Be aware of the key issues related to pronunciation and its practice
25) Can offer supportive feedback in a professional and non-threatening manner
26) Know how to encourage fluency
27) Understand how people use language to manipulate people and situations and recognise some of the ways in which this can be done
28) Can set up a full-group role-play
29) Understand the importance of evaluation and can write an informative report on clients' performance
30) Be informed about the main external examinations in this field and can advise your clients which ones suit their needs
31) Understand why telephone calls can be more difficult than face-to-face conversations
32) Identify kinds of telephone calls made in business
33) Identify key stages of a telephone call
34) Identify key language items associated with telephone calls
35) Identify man language functions associated with telephone calls
36) Can prepare participants to handle difficult calls
37) Can work with clients to identify key stages of a presentation
38) Can plan lessons to help clients prepare and practise key stages of a presentation
39) Can set up role-play activities to help students prepare for the various types and stages of meetings
40) Can devise reading and writing activities that feed into preparation for handling meetings
41) Have a good grasp of the appropriate language to use at the different stages of a meeting
42) Can help your clients improve their ability to build rapport with negotiating partners
43) Understand the key stages in a negotiation and you can devise appropriate sessions to give students the practice they need to handle each stage effectively
44) Understand the main forms of written communications in business and the styles appropriate to each.

This list of competencies forms the basis of a report on each candidate after completion of the course.

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